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Sunday, December 7, 2008

SEO & Adsense

So you have been using Google Adsense on your website pages and now you want to improve your Adsense earnings. One way is to generate more traffic but the traffic needs to be good traffic rather than forced traffic. Forced traffic would be places like Traffic sites where people view sites for x amount of time before going onto the next site, this is not only against google Adsense terms it is not the way to go.

So how do you do this? Well the best way to get vistors to your Adsense ready site is to use various techniques to haev search engines send more and more visitors to your page by ranking higher in your related area.

The first thing you need to do is sort out the actual source code and the way your page is laid out. The simpler the better is the general rule of thumb. If your site is too complex then the search engines and even Adsense will have trouble sifting out the most relevant keywords from your site.

Next up, Try to have only one page for each specific topic, for example if you are running a website dedicated to pets, do not have one page about dogs and cats and hamsters, give them all seperate pages, this helps Adsense place relevant advertisements and for search engines to index your site correctly. With the example given if someone was searching for dogs you would rate better with a seperate page for dogs than you would with one page for dogs cats etc.

Also keep links to a minimum within in each page, which of course means keeping your adsense adverts to a minimum.

If you are targetting certain keywords then make sure that keyword is in the title as well as in the first paragraph, also try and get it in at the end of the page as well.  Adsense will pick up on these keywords and target the advertising around them and if Adsense is advertising similar sites then your content is good. If Adsense is throwing up some strange adverts then rethink and concentrate on getting those keywords in without going over the top.

Finally no matter how easy it is to get articles already written from article sites try your best to do your own original work or at worst take an existing article and rewrite it in your own words.  Search engines will still list you with duplicate content but you tend to get better ratings for unique content.

Search engine optimization and Adsense go hand in hand, make sure they work effectively for you, you can also use keyword tools to help you out. There are lots of books and articles on both SEo and Adsense but get the basics right first and the rest will follow.


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